(London) Recently, a travel industry acquisition took place in which Adam Hardingham of Rivmedia, acquired HireaVWCalifornia.co.uk. HireaVWCalifornia.co.uk is an online platform enabling owners of VW camper vans to list their vans at reasonable, fixed rate fees. Adam saw a need for improvement in the current platform as well as an opportunity to create growth and new profits into the camper van rental market.
When interviewed about the acquisition, Adam had this to say: “I’m thrilled to have reached an agreement with VW California Club to take control of Hireavwcalifornia.co.uk, it’s a site we developed originally a couple of years ago and it shows great promise. We’ve jumped right in and changed to fixed rate listing fee of £100 a year per van, instead of a 5% commission of every booking, it’s honestly an easy decision for a van owner.”
To clarify, HireaVWCalifornia.co.uk is a listing site for owners of VW camper vans for rental to list their vans for extra exposure. One difference this platform has over similar listing sites is that users can directly communicate between other users on the site relieving them of middle men and saving customers and/or van owners money. The site also acts as an effective marketing platform for VW camper van owners who wouldn’t otherwise have access to such a dynamic audience. Using direct advertising, HireaVWCalifornia.co.uk can reach more potential customers and give van owners access to social media marketing and promotion as well.
Adam explains: “Direct advertising to their website, social pages and no commission to pay on every single booking makes it very affordable. Van owners have the knowledge we are actively marketing their listing.”
When asked about his plans for the site, Adam replied “We have some big plans for the site and our vendors, a pretty unique and quite incredible marketing plan along with traditional forms of marketing online and offline, we hope this will start to show the fruits of labor for our vendors as early as this coming peak season. We’ve also expanded beyond VW California’s moving into listing all VW camper Vans. Day rentals such as Wedding hire and exploring options to list recommended campsites that like a good-looking camper on site.”
Adam’s base venture, Rivmedia, is a small UK digital services company offering a wide range of digital services for small to medium and enterprise level companies. His team is committed to providing higher levels of customer service and support to ensure their clients’ complete satisfaction.
For more information, press only:
Adam Hardingham – Proprietor
Phone: +44 (0) 7825412124
LinkedIn: Adam Hardingham